PLaYinG aRoUNd:Web Games 101We're not talking kidstuff anymore!
As the media landscape evolves, savvy organizations are harnessing the incredible power of online games to drive brand awareness, site traffic, and consumer response. The new frontier of advergaming, serious games, games for change, virtual worlds and simulations are all being used to generate a lot more than fun. It’s generating income, shifting public opionion and being used very successfully in all levels of education and internal training.Clearly something powerful is happening. But while it’s easy to understand why games are popular, figuring out how to make it work for your organization is another matter. Our expert panel will demystify games, demonstrate their mainstream appeal for internal and external communications, and explain:
* What do games cost to create versus other online content?|* How do you measure the results of online games? What criteria do you use? * What demographic or other considerations are required to create games as content?* What due diligence is recommended for those considering games for their sites?
Moderator: Gary Arlen, President of Arlen Communications
Panelists: Sharon Sloane, President & CEO of Will InteractiveJim Wexler EVP, Marketing of BrandGamesCarlson Bull, Principal & Director of Animation, Bully! Entertainment
Thursday, February 7, 2008 8:30 AM - 11:00 AMEastern Time
National Cable & Telecommunications Assoc.25 Massachusetts Avenue, NW Suite 100(2 blocks West of Union Station)Washington, District of Columbia 20001
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