This 3-part Web Marketing certificate series is an absolute MUST for businesses that do not currently have a strong online presence or getting the level of results they want from the web. There are many inexpensive ways to use the internet to promote your business, but you have to have a plan. Instead of trying to figure out web marketing yourself or hiring an expensive marketing agency, join Rob Bunting, the Internet Marketing Czar of Cincinnati - Dayton, as he breaks online marketing down into three simple, yet effective steps.
Attend 1, 2 or all 3 sessions, based upon your needs! Session are $89 each or $225 for all three. Additionally, complete the series and receive a “Web Marketing” certification from Sinclair Workforce Development.
Session One – Creating an Effective Online Marketing StrategyFriday, November 2 from 8:30am-noon
Web marketing, like all marketing, yields its best return on investment when you start with a solid marketing plan. Learn tested techniques to set realistic website goals and incorporate your online presence into your overall business strategy. Discover how to increase your results through incorporating your desired website visitor actions into your overall website design. Use Google Analytics to measure and report ongoing website results, and more importantly to adjust and adapt your strategy based on timely data.
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Session Two – Increasing Your Website Traffic & Online Customer InteractionsFriday, November 9 from 8:30am-noon
Having a website is just step one. Ensuring people are easily finding it – and using it – that’s your real goal! Learn how to incorporate the elements of SEO (Search Engine Optimization) into your website to increase your online traffic. Understand how incorporating additional tools such as online directories, affiliation links, and social media sites can also increase your visibility. And finally tie all your options together by reviewing examples of today’s best practices at work!
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Session Three – Promoting Your Business Effectively Through Online AdvertisingFriday, November 16 from 8:30am-noon
Understanding and effectively implementing online advertising can make all the difference in reaching your desired results, but business owners today are bombarded with numerous ways to market online and choosing which ones are best can be difficult. Discover the advantages and disadvantages of the leading online marketing options available, as well as how to evaluate each for your desired outcomes. Learn how easy you can incorporate Google AdWords and track your results.
8:30 am - 12:00 pmEastern Time
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