Web Marketing Certificate Series

This 3-part Web Marketing certificate series is an absolute MUST for businesses that do not currently have a strong online presence or getting the level of results they want from the web.  There are many inexpensive ways to use the internet to promote your business, but you have to have a plan.  Instead of trying to figure out web marketing yourself or hiring an expensive marketing agency, join Rob Bunting, the Internet Marketing Czar of Cincinnati - Dayton, as he breaks online marketing down into three simple, yet effective steps. 

Attend 1, 2 or all 3 sessions, based upon your needs!  Session are $89 each or $225 for all three.  Additionally, complete the series and receive a “Web Marketing” certification from Sinclair Workforce Development.

Session One – Creating an Effective Online Marketing Strategy
Friday, November 2 from 8:30am-noon 

Web marketing, like all marketing, yields its best return on investment when you start with a solid marketing plan.  Learn tested techniques to set realistic website goals and incorporate your online presence into your overall business strategy.  Discover how to increase your results through incorporating your desired website visitor actions into your overall website design.  Use Google Analytics to measure and report ongoing website results, and more importantly to adjust and adapt your strategy based on timely data.

Topics to be covered:

• Basic marketing concepts
• Web marketing strategy development
• Website development, hosting and tracking considerations
• Website traffic analysis using Google Analytics

Session Two – Increasing Your Website Traffic & Online Customer Interactions
Friday, November 9 from 8:30am-noon 

Having a website is just step one.  Ensuring people are easily finding it – and using it – that’s your real goal!  Learn how to incorporate the elements of SEO (Search Engine Optimization) into your website to increase your online traffic.  Understand how incorporating additional tools such as online directories, affiliation links, and social media sites can also increase your visibility.  And finally tie all your options together by reviewing examples of today’s best practices at work!

 Topics to be covered:

• Search Engine Optimization – getting your website to show up in search engines
• Getting free business directory listings in Google and elsewhere
• Methods for getting more links to and driving more people to your website
• Social media marketing for business: overview, best practices and case studies

Session Three – Promoting Your Business Effectively Through Online Advertising
Friday, November 16 from 8:30am-noon 

Understanding and effectively implementing online advertising can make all the difference in reaching your desired results, but business owners today are bombarded with numerous ways to market online and choosing which ones are best can be difficult.  Discover the advantages and disadvantages of the leading online marketing options available, as well as how to evaluate each for your desired outcomes.  Learn how easy you can incorporate Google AdWords and track your results.

Topics to be covered:

• Online advertising terms and basic concepts
• Evaluating online advertising opportunities
• Online advertising options for small and medium-sized businesses
• Google AdWords overview