Website Marketing and Advertising Compliance Webinar

To register for Website Marketing and Advertising Compliance Webinar, choose the 'Register' button in the right-hand top or bottom corner of this page.

Marketing and advertising compliance comes with so many pieces it often feels like a puzzle. Knowing what pieces fit with your advertisement or marketing promotion is vitally important. Say too little and the credit union risks a regulatory violation, or a claim of unfair or deceptive act or practice. Say too much and you may trigger additional disclosures that crowd your message. Understanding the balance of what must be stated in an ad "if you say this, then you must state that" is the key.

What constitutes an advertisement? Are the rules the same for open-end and closed-end credit? When do we have to use the share insurance logo or alternative statement? How about fair lending logos? Truth in Savings, overdraft programs and pre-screens have specific requirements as well. Websites, promotions and prizes will be covered too!

Educational Investment:
The education investment is one of the following:

  • $175 per Webinar Connection or Archive link
  • $225 for both a Webinar Connection and Archive link

Small credit union discount does not apply.

2019: Archive registrations will allow credit unions to access the archive files for the remaining calendar year of 2019 (expires 12/31/2019). There is no limit to the number of times the archive files can be viewed.

Registration deadline: Monday, June 10, 2019

Speaker Bio:
Mary-Lou Heighes is president and founder of Compliance Plus, Inc., which has been helping financial institutions with the development of compliance programs since 2000. She provides compliance training all over the country for various trade associations and financial institutions and also speaks at numerous financial institution conferences throughout the country. Mary-Lou has been an instructor at regulatory compliance schools and conducts dozens of webinars for organizations throughout the country. 

Mary-Lou has been involved financial institutions since 1989. She has over 20 years’ worth of compliance experience. Before starting Compliance Plus in 2000, she spent five years working in the trenches and seven years providing compliance assistance through a state trade association information hotline, working on state and federal laws and regulations, and writing and editing advisory bulletins on changes to regulations affecting financial institutions.


Session Time:

10:30 - 11:30 a.m. ET (Indianapolis time) or Archive link

What you will need to participate in a webinar:

  • Telephone to dial into the conference call
  • Computer with Internet access
  • Handouts which will be emailed in advance

Call-in information, instructions and handouts will be emailed to registrants prior to the webinar.



Registrations cancelled less than five working days before the session date will be subject to a 50 percent cancellation fee.

If you have a disability requiring special services, contact Joe Guilfoy at (317) 594-5313 or prior to the session.


  • When

  • Wednesday, June 12, 2019
    10:30 AM - 11:30 AM
    Eastern Time

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