Corporate Social Responsibility
The receiving customer, particularly the e-commerce purchaser, is more demanding than ever before. Delivery is becoming increasingly personalised in such areas as when, where and how. Consumers look for pre-advice of delivery, the ability to determine time and location, the option to pick up their parcels from lockers, retail outlets and so on.
This award is focused on that on demand process. Applicants will be required to:
--explain the inputs they use to help define the consumer requirements of the delivery process;
--explain the degree to which delivery has been made flexible in such areas as time and location, and other dimensions as appropriate;
--demonstrate the degree of that flexibility, for example what products and services offer delivery flexibility, and the way in which consumers can make their requirements known; and
--outline the cost involved either for the sending or receiving customer.
The judges will expect to see data on how customer requirements were researched and understood; and will be looking for measures of customer satisfaction with the re-defined delivery experience.
The winner of the award will be the company that, in the overall assessment of judges, demonstrates the most consumer centric approach to creating an on demand delivery environment.