Day One Top Level Goals: Catch Your Reader: Writing That Sells
Write more persuasive, engaging, accessible copy:
-Think Like a Reader: Move audience members to act
-Go Beyond the Inverted Pyramid: Master the feature-style story structure
-Make Your Copy More Creative: Paint pictures in your readers’ minds
-Rev Up Readership: Lift your ideas off the screen or page with display copy
Day Two Top Level Goals: Reach Readers Online:
Write for the Web Get the word out on the web:
-Write for the Web: Overcome the obstacles of reading on the screen
-Cut Through the Clutter Online: Make every piece you write easier to read and understand)
-Get clicked: Lift your ideas off the screen with links, subject lines & other online display copys
