You Don’t Have to Learn Another Language to “Get” Planned Giving.


Program Description:
Your prospects should not have to learn another language to “get” planned giving. In a world where your average prospect is inundated with over 3,500 marketing messages a day, the secret to getting your message heard is to make it simple.

Don’t just simplify. Oversimplify.

Viken Mikaelian will show you how to talk with your prospects about planned gifts in simple, everyday language. He’ll showcase real-world examples and give punchy phrases and elevator pitches you can start using right away. He’ll tell you which simple gifts to pursue first and how to start talking with donors.

• Learn how to communicate about essential planned giving vehicles
• Learn where 95% of all planned gifts come from
• Take away marketing examples to inspire you
• Find out which planned gifts offer the best ROI

Speaker Bio:
Viken Mikaelian was the first to bring planned giving to the Internet in 1999. Since then, his firm has helped over 1,200 nonprofits get their planned giving programs online.

Many people make a living by complicating planned giving. Viken makes his by keeping it simple.

Viken has presented at more than 500 fundraising councils, AFP and AHP chapters, foundations, and banks, and five times at the PPP. He publishes Planned Giving Tomorrow (circulation over 15,500), a quarterly magazine with marketing ideas for all fundraisers.

Viken is the CEO of He graduated from the University of Pennsylvania as a pre-med student.

Program Agenda:
Registration and Networking: 11:30AM
Luncheon Presentation: 12:00PM – 1:30PM

This program is accredited for 1.5 hours by CFRE and appropriate for all planned giving professional levels.

PGFGS hereby establishes the policy that attendance will be paid in advance by credit card. For attendees who want to pay by check, checks will need to be received one week before the event in order for them to be considered registered.

Make checks payable to PGFGS. Mail to: Raquel Altavilla, 1130 Iron Point Rd # 100, Folsom, CA 95630.

You may cancel your registration and receive a partial refund minus a $5 processing fee by 5pm, Tuesday, June 26.


  • When

  • Thursday, June 28, 2018
    11:30 AM - 1:30 PM

  • Where

  • KVIE - Community Room
    2030 W. El Camino Avenue
    Sacramento, California 95833

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