The inherent uncertainty of the business environment complicates planning and coordination of essential business functions. Understanding fundamental market drivers and their influence in shaping product demand is integral to good business planning and full utilization of company resources. 

Forecasting in the Pharmaceutical Industry is a two-day training program designed for marketing professionals with responsibility for developing, understanding and interacting with forecasts. Day One will cover the Forecasting Fundamentals, providing participants with the principles and tools essential for a good forecast. Day Two of this year’s program has been expanded to cover many of the most advanced and top of mind issues for forecasters today -- specialty therapeutics, orphan drugs, business development forecasting, market access and pricing, and biosimilars

ZS Associates has developed customized forecasting processes and tools to serve our clients in thousands of forecasting engagements, and offers training sessions to provide our clients with the knowledge and tools to enhance their own forecasting capabilities.

Who should attend
In addition to dedicated forecasters, individuals who work in market research, strategic planning and product management are the key stakeholders in a forecast development process and will benefit from a comprehensive understanding of the process and their role in making a successful  forecast.

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Individuals who work in market research, strategic planning, and product management are the key stakeholders in a forecast development process and will benefit from a comprehensive understanding of the process and their role in making a successful forecast.

Details

  • When

  • Tuesday, June 6, 2017 - Wednesday, June 7, 2017
    8:00 AM - 4:00 PM
    Eastern Time

  • Where

  • Ritz Carlton Philadelphia
    10 Ave Of The Arts
    Philadelphia, PA 19102
    USA
    (215) 523-8000

  • Websites

  • ZS

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