Maintaining a professional address book can be a considerable task; contacts switch jobs, change email addresses and opt out of campaigns. Cvent's software simplifies the process of maintaining and updating your address book.
- Import contacts in one click from virtually any source, including Excel, CSV and Access
- Utilize Cvent's Application Program Interface (API) to seamlessly integrate Cvent address book with your back-end database
- Match imported contact records based on email address or a unique field of your choosing
- Encourage contacts to update their own information by pre-populating data in registration form
- Collect customized contact information, such as department, division, nickname or emergency contact information
- Create tailored registration for different contact types, for example senior management, staff, and board of directors
- Automatically identify and flag bounced back emails to cleanse data
- Merge duplicate contacts into one contact record easily
- Provide one-click opt-out option thereby complying with the federal CAN-SPAM Act
- Track activity history per contact including events attended, payments made and emails opened
Use Cvent to house a current contact database for events and email marketing
