Event Email Marketing
Cvent integrates event management with state of the art email technology. Cvent empowers planners to treat events like marketing campaigns with its powerful email communication suite.
- Decrease event costs by saving on postage and printing
- Customize email templates to match your organization's branding, and save them for future use
- Schedule dates and times to send automated invitations, "save-the-date" reminders, confirmations and post-event "thank you's"
- Secure a greater response rate by sending reminder emails that can repeat, to undecided invitees
- Personalize communication with over 40 mail-merge fields, such as name, company, and event related fields to increase relevance to recipients
- Pre-populate contact data in the registration form by placing "smart" links in your email campaigns
- Track email open rates and undeliverable rates, plus "bounced back" emails will not clog your inbox
- Test message effectiveness by sending different emails to targeted groups; modify subject lines, content and email "from" name to elicit the highest open rate
- Craft rich and engaging emails with our easy-to-use HTML editor, or choose to send plain text emails
- Ensure delivery of readable emails by sending in multi-part MIME — recipients will receive HTML or text versions dependent on their email settings
- Encourage invitees to forward the invitation along to colleagues via our "Tell-a-Friend" option
- Comply with the CAN-SPAM Act by providing a one-click opt-out option
- Score your email deliverability and potential risk of being caught in spam filters by using our email content analyzer
- Email registrants directly from any report (e.g. run the registrant report and email everyone regarding event update)
- Place a link to related sites, such as a sponsor’s page in your invites and follow-up emails
Save costs by marketing via email
Send targeted messages to different contact groups
