Attrition Rate
Definition:
Attrition Rate | The rate at which an event decreases in size or the number of attendees who do not show up on the day of the event (no-shows) divided by the number of attendees registered for an event (registrants). For example, if 100 people register for a conference, but only 70 people attend the conference, the attrition rate for the conference would be 30%.
See also: Event Registration, Cvent and Glossary definitions
View our free live Webinars to learn more
Cvent Products
- Event Management - Increase event attendance and decrease event costs
- Web Surveys - Easily collect customer feedback, identify trends and qualify sales leads
- Supplier Network - Find the ideal site for your next event by using our venue directory and RFP tool