CAN SPAM Act of 2003
Definition:
CAN SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) | An act passed by the 106th Congress is the country's first law about the sending of commercial email. The act states that commercial emails can be sent as long as they comply with three variables: recipient has ability to unsubscribe, email is sent from legitimate mailing address, and email has real email address with an email header.
See also: Event Email Marketing, Survey Email Marketing and Glossary definitions
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