CRM - Contact Relationship Management
Definition:
CRM - Contact Relationship Management | A shared online contact database system that allows organizations to manage their interaction and communications with clients in an intelligent and organized manner. A CRM system such as Cvent serves as a professional address book database organizations can use to manage communications for their events, web surveys and email marketing campaigns. Cvent simplifies the process of maintaining and updating your contact database. The functionality includes removing contacts with bad information, de-duping new contacts against your existing database, and segmenting your contacts into specific contact groups. Cvent offers advanced contact management that allows organizations to manage address books of all sizes. The benefit of a good CRM system is that it enables organizations to target and segment their messaging.
See also: Event Contact Management, Cvent and Glossary definitions
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Cvent Products
- Event Management - Increase event attendance and decrease event costs
- Web Surveys - Easily collect customer feedback, identify trends and qualify sales leads
- Supplier Network - Find the ideal site for your next event by using our venue directory and RFP tool
