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CTR – Click Through Rate

Definition:

CTR – Click Through Rate | Click Through Rate or CTR is used by marketers to measure the success of online marketing campaigns. CTR is calculated by dividing the total number of clicks an online advertisement receives by the total number of impressions. The average CTR is typically less than 1%, but by selecting a proper advertising site like the Cvent Destination Guide or Cvent Supplier Network where ads can be personalized, click-through-rates often significantly increase.

See also: Click Fraud, Cvent and Glossary definitions

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