Event Marketing
Definition:
Event Marketing | The advertising and promotion of an event and all of its components. Cvent's event management software allows planners to effectively and efficiently market their events in order to increase attendance while decreasing costs. Customize every aspect of the communication process, facilitate viral marketing, monitor campaign effectiveness, automate messaging and send targeted emails.
See also: Event Email Marketing, Cvent and Glossary definitions
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Cvent Products
- Event Management - Increase event attendance and decrease event costs
- Web Surveys - Easily collect customer feedback, identify trends and qualify sales leads
- Supplier Network - Find the ideal site for your next event by using our venue directory and RFP tool
