Definition:
Viral Marketing | A Marketing strategy focused on utilizing pre-existing social networks and business relationships to increase brand awareness and encourage the voluntary distribution of a marketing message. Cvent's advanced email marketing tool allows users to promote viral marketing by allowing all recipients of a marketing message to forward the message on to colleagues and peers that may have an interest in the message as well.
See also: Survey Email Marketing, Suppliers, Social Network Service, and Glossary definitions
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Cvent Products
- Event Management - Increase event attendance and decrease event costs
- Web Surveys - Easily collect customer feedback, identify trends and qualify sales leads
- Supplier Network - Find the ideal site for your next event by using our venue directory and RFP tool
