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Allen, TX Event Planning

Key Highlights

Hotels 7
Total Sleeping Rooms 832
Committable Sleeping Rooms* 228
Committable Meeting Rooms* 15
Convention Center Space 188,000 Sq. Ft.
Largest Exhibit Space 14,000 Sq. Ft.
Largest Ballroom 9,310 Sq. Ft.
Average Hotel Room Rate USD $104
Average Daily Meal Cost USD $61
Average Weekly Car Rental USD $264
*Maximum for a single hotel

Allen, TX Meeting Planning Overview

Welcome to Cvent's Meeting and Event Planning Guide to Allen, a city guide for meeting professionals. Ranked by the East Texas Tourism Association as among the best North Texas spots for hospitality and shopping, Allen is a conveniently located Dallas suburb that is home to beautiful outdoor spaces, scenic trails, award-winning al fresco dining, a strong arts and culture scene, and more than 180 restaurants. All told, Allen spans 5 million square feet of shopping, dining, and entertainment options, ranging from cutting-edge golf and cable wakeboarding to outlet shopping and concerts like Hall and Oates and Boston, all less than 30 miles from Dallas and within an approximate 30-minute drive of two major airports.

Situated about 35 miles from Allen, Dallas/Fort Worth International Airport spans five terminals and 155 gates, offering service to 204 total destinations and direct access to Dallas Area Rapid Transit (DART) and Trinity Railway Express service (TRE). The airport's estimated 60 million annual passengers can reach every major city in the United States within four hours. Located about 25 miles from Allen, Dallas Love Field serves commercial airline and corporate user needs, accommodating about seven million passengers each year. Owned and operated by the city of Dallas, Dallas Love Field offers a number of shops and restaurants, as well as short- and long-term parking and access to DART service. Once in Allen, meeting delegates can hop aboard TAPS Public Transit, which offers fixed-route and on-demand, curb-to-curb bus service throughout the Allen area, with stops at major shopping centers and Allen Event Center; as well as connecting service to the DART station in Plano.

When it comes to meetings and conventions, Allen boasts big-city convenience and small-town hospitality, complemented by high-tech amenities, personal attention, and plenty of unique venues for groups of 200 or less. Allen's largest conference hotels, the Courtyard by Marriott and Hilton Garden Inn, offer 27,000 square feet of meeting space, but the title of largest meeting and event space in Allen goes to the 188,000-square-foot Allen Event Center, a multi-purpose facility and arena that hosts top performers, professional sporting events, ice events, tradeshows, and large conventions. This sprawling facility accommodates 8,100 people center stage; 6,558 people end stage; and 6,125 people for hockey games, and offers space for 150 10 x 10 booths in its bowl, as well as tradeshow expansion to accommodate a stage, show office, and 65 additional booths in the lobby concourse. Additional event spaces include a 300-spectator ice rink, meeting rooms, suites, and a 2,700-square-foot lounge. Meeting delegates can stay in Allen's 830 hotel rooms; large groups have access to 2,000 rooms priced at group rates within 15 minutes of Allen Event Center. The Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center also offers 90,000 square feet of total event space, with a capacity of 6,660 in its largest space. The 4-star full service hotel has 300 guest rooms, along with an upscale restaurant and destination bar.

In addition to its conference hotels and Allen Event Center, Allen is home to a number of unique venues that happily accommodate group events, many of which keep groups active and entertained. An adult, contemporary bowling alley with a cool retro vibe, Splitsville features 17 bowling lanes, as well as billiards tables, shuffleboard and a full-service restaurant and bar, perfect for private parties and corporate events. TopGolf is a cutting-edge driving range designed for beginner to expert golfers, welcoming guests to hit computer chip-embedded golf balls at targets to rack up points. TopGolf's climate-controlled bays with food and drink service are perfect for groups, as is its meeting and event space for up to 250 people. Groups can opt for more traditional golf events at Allen's The Courses at Watters Creek, which features multiple courses totaling 33 holes, as well as evening golf play, putting greens, a short game facility and a restaurant with a private banquet facility. Active groups can also join a nature walk or public education program at the Connemara Conservancy's Meadow Nature Preserve, as well as rent the Don Rodenbaugh Natatorium's sprawling aquatic indoor center (complete with a flume slide and lazy river) or indoor climbing wall for teambuilding events. The state's largest concrete skate park at The Edge @ Allen Station Park is also available for group rentals, as is the beautiful Cadillac Performing Arts Center at Allen High School, a state-of-the-art facility with a 1,500-seat performance hall and 600-person gathering space coined The Commons.

About Allen, TX / Additional Info

While Allen is a top Dallas suburb, it's also a destination all its own, thanks to its variety of shopping, dining, and entertainment options, ranging from extreme sports venues to peaceful outdoor patio dining. Allen welcomes its guests to experience a topnotch meeting experience with plenty of small town charm and lots to do.

Back before it was the excellent meeting destination it is today, Allen was first inhabited by the Caddo and Comanche tribes until European immigrants began arriving in the 1840s in search of land. Houston and Texas Central Railroad (H&TC) laid out the original township of Allen in the late 1800s, a point in Allen's history that is still readily recalled thanks to the city's Old Stone Dam once used as a water station for H&TC. One of the only remaining stone dams of its kind in the country, the Old Stone Dam today includes the stone dam, a foundation for a pump house and a foundation for a water tower.

Today, the Old Stone Dam serves as inspiration for the painting titled “The Allen Historic Dam,” hanging in the City Hall Rotunda and one of the city's many pieces of public art. Visitors and residents alike enjoy Allen's public artworks, which include a sculpture greeting U.S. Highway 75 commuters to the city, as well as a water sculpture that collects and stores surface runoff water from the surrounding watershed. Some of the city's public art works can also be found at its popular shopping areas. Allen boasts a 100,000-square-foot Cabela's, 100-store Allen Premium Outlets Center, The Village at Allen and The Village of Fairview shopping and dining areas, and the popular Watters Creek at Montgomery Farm, a resort-style, mixed-use development with a large creek side village green, retail shops, office space, and residential lofts, as well as restaurants offering al fresco dining with water views.

Many of Allen's most popular group-friendly restaurants, including Brio Tuscan Grille, Cru – A Wine Bar, Bonnie Ruth's Bistro Francais et Patisserie, and Mi Cocina, are found at the Watters Creek shopping area. Brio Tuscan Grille serves Italian fare inspired by Tuscany, while Cru – A Wine Bar serves to demystify the world of wine and make it accessible with its 30 wines by the glass and 300 bottles from around the world - complemented by its delicious Napa Valley-inspired cuisine. Bonnie Ruth's Bistro Francais et Patisserie serves timeless French favorites in a relaxed, sophisticated space, while Mi Cocina utilizes only the freshest, highest quality ingredients in its traditional Tex-Mex fare, with every menu item hand-crafted and made fresh daily. Groups also frequent Allen's Braza Dancante, an authentic Brazilian churrascaria and nightly entertainment spot, serving 17 cuts of premium chicken, beef and pork; a 50-item salad bar, more than 1,600 wines, and hand-rolled cigars, among other treats.

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