African Bureau of Conventions

Why Choose Our Destination?

Successfully bidding to host some of the many highly demanding, yet lucrative International conferences and events in our region require not only having world-class facilities and services but facilitating the right balance of what our region has to offer in the best mix and alignment with the bidder’s specific requirements. Given that we compete against Europe, North America, Asia and every other region across the globe, this often requires a balance of locality, service and value for money in persuading International decision makers to choose Southern Africa and Africa as the event destination of choice for their prestige events. It is our sincere belief that putting Southern Africa’s and Africa’s ‘best foot forward’ in International bid submission presents our regional stakeholders the best possible hope and opportunity of wining more lucrative International business into our region than would be the case if each individual entity had to submit independent competitive bids from our region. Our skills in interpreting International bid requirements, leveraging our strong relationships with many local professional associations and aligning these with the very best of Southern Africa’s and Africa’s conferencing, event facilities and services in a professional and efficient manner will make the most efficient case for attracting International Conference and Event business into our region. A recently established consultancy and full service marketing company dedicated to providing realistic and cost effect solutions and business opportunities based in Southern Africa. In the short time that the African Bureau of Conventions has been operational; the company has already established a growing reputation for providing sensible and realistic sales and marketing support for clients. The African Bureau of Conventions primary responsibility will be to market and sell the destination it represents, secure future meetings, congresses, exhibitions and other related business events to the destination, thus affording our clients a range of destinations, venues, options and service providers that will best suit their needs. We will act as an intermediary between the planners, CVBs and meetings industry of the destination. We will provide information about suppliers for meetings and incentives and introduce the planners to local suppliers.