Welcome to the Real, Original Rockford Region. We’re mom and apple pie and the technology that makes the Space Shuttle fly. We're falling leaves and rising hopes. A delicious cappuccino at a downtown cafe. Sweet corn and watermelon. A 66 million-year-old T. rex flashing a dangerous grin. Music and theatre under the stars. Rolling hills under a beautiful blanket of snow. Rivers, streams, and water parks.
We're a City of Gardens, a Region of Four Rivers and a proud home of enduring Midwestern values. All people are welcome in this real, original, new heart of America...and we hope you'll come visit soon! You’re just a click or two away from a value-packed, accessible and memorable travel experience.