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Salzburg, Austria Event Planning

Key Highlights

Hotels 115
Total Sleeping Rooms 6,500
Largest Exhibit Space 15,000 Sq. Ft.
Average Hotel Room Rate EUR 189
Average Daily Meal Cost EUR 130
Average Weekly Car Rental EUR 231

Salzburg, Austria Meeting Planning Overview

Welcome to Cvent's MICE guide to Salzburg, a city guide for MICE professionals. Conveniently located in the heart of Europe and the center of Austria, Salzburg is a charming metropolis that enjoys worldwide fame for its rich culture, fascinating history, picturesque landscape and strong business and intellectual atmosphere, which all contribute to Salzburg's reputation as an excellent MICE destination. Salzburg's reputation as a strong economic center also adds to its meeting destination appeal. The area is an important Austrian commercial and business hub, thanks to its proximity to Central and Eastern Europe, as well as the fact that it's one of Europe's major fashion trading hubs and the headquarters for such companies as Red Bull, Porsche, and Sony DADC.

The birthplace of Mozart and the setting of the famous musical The Sound of Music, Salzburg boasts a strong artistic and cultural scene. It has fascinating baroque architecture, first brought to the area more than 400 years ago when powerful archbishops, inspired by the grandiosity of the Papal States of Rome, started transforming the city. From Salzburg's range of theaters, museums, galleries, concerts, and festivals to its beautiful palaces and other architectural gems, MICE participants have plenty to tour and experience in between business functions - and many of its attractions double as private event venues.

MICE groups also enjoy Salzburg's favorable location, modernized infrastructure and transportation system and easy connections to the rest of Europe; Munich International Airport is located only 90 minutes from Salzburg, while Salzburg Airport, located within 15 minutes of the city center, connects Salzburg with other major European hubs.

While in Salzburg, groups can reach most hotels and meeting venues on foot, as well as easily reach the area's nearly 200 attractions and natural spectacles. Salzburg considers mobility very important, which is evident in the fact that its main railway station is within a 15-minute walk from the center of Salzburg, and that its bus lines connect passengers to the main railway station, city center and Salzburg Airport via a number of routes. MICE participants can purchase the Salzburg Event Ticket, which provides cheaper than comparable day passes aboard the city's public transportation network.

Salzburg is home to a number of multifunctional conference centers and meeting venues that echo the city's commitment to quality. Regarded as the city's exhibition center, Salzburg Congress is an attractive event space, with modern conference technology situated in the heart of Salzburg. The venue's 15 meeting and conference rooms offer flexible arrangements for groups of 20 to 2,500 people, as well as a total 32,300 square feet of meeting space. Salzburg Messezntrum-Salzburgarena features 420,000 square feet of event hall space, as well as nearly 235,000 square feet of open space and 3,300 parking spaces. The perfect venue for trade fairs, sporting events, and business conferences, the venue offers a multi-functional event hall that can be divided by nine, as well as modern equipment and furnishings and the 4,500-person Salzburgarena, an oval wooden dome built for cultural, sporting, and business events, as well as entertainment. One of the largest conference venues in Salzburg, Wyndham Grand Salzburg Conference Centre with 20,000 square feet of event space is also home to the city's largest hotel (257 hotel rooms). A 15,000-square-foot conference center and 83-room hotel in one, St. Virgil Salzburg is an "oasis in the city" located in a spacious park that still puts meeting participants in the middle of Salzburg, but amid a serene setting with plenty of group activity and break space. Last but not least, the Crowne Plaza Salzburg - The Pitter & Pitter Event Center offers 8,020 square feet of event space conveniently set in the Salzburg city center across from Mirabell Gardens and Salzburg Congress.

Meeting participants and planners also enjoy Salzburg's meeting perks, which include funding provided by the city's tourism board for conferences held in the city (conditions apply). Meeting planners can also apply for an official reception by officials from the city or state government, as an added personal touch to welcome a group to Salzburg.

About Salzburg, Austria / Additional Info

Offering the perfect combination of urban excitement and country chic, this area near the Alps is a cultural powerhouse meets business destination, favored by its geographic location in the center of Europe. Salzburg's regions include the city of Salzburg, which features a central location full of hotels, venues, museums and historical buildings; the Salzburg suburbs, which features green pastures and great connections to motorways and the Salzburg airport; and Saalfelden-Leogang, centrally located in the heart of the Alps and a center of unspoiled countryside, cultural activities and outdoor events, set just 60 minutes outside of the city.

Salzburg's vibrant cultural life is firmly rooted in the past, present and future, as the city celebrates its distinction as the birthplace of Mozart and the city in which he got his musical start. Salzburg also celebrates its archbishop-driven past and is regarded as the oldest and most important cultural and spiritual center in present-day Austria. Salzburg's history can be traced back to the Stone Age, all the way up to when the city started attracting intellectuals and the wealthy after World War I (thanks in part to the founding of the Salzburg Festival in 1920), to today's Salzburg, a major tourism spot beloved for its many things to see, hear, do and experience.

Salzburg's major attractions include the Mozart Birthplace and Mozart Residence, which welcome visitors to view original portraits, documents and mementos of the Mozart family, including Wolfgang Amadeus Mozart's childhood violin. Mirabell Palace, an iconic Salzburg structure built in 1606, today houses the offices of its mayor and municipal court but welcomes visitors to tour its resident The Marble Hall, the former ballroom and concert venue for the Mozart family, and a popular private event space. Visitors frequent the Mirabell Gardens, as well as the Hohensalzburg Fortress, easily reachable by funicular railway, and holding the distinction as the largest fully preserved fortress in Central Europe. The Residence Palace's State Rooms, formerly used by Salzburg's prince archbishops as reception rooms and living quarters, are open to the public and today continue to entertain crowned heads and political leaders visiting Salzburg, while the UNESCO World Heritage Site known as DomQuartier is an expansive baroque complex that welcomes visitors to follow in the footsteps of Salzburg's archbishop history, as well as take part in art and cultural history tours. The Salzburg Open-Air Museum recreates 16th through 20th century Salzburg throughout its 100 authentic and original historical buildings. Area tours include the Salt Mines Tour, which shuttles visitors into the 490-year-old salt mines at Berchtesgaden, as well as the Original Sound of Music Tour, which takes visitors on a bus tour along the landscape that served as the opening scenes of the film.

Culinary-meets-cultural highlights include The Sound of Salzburg dinner show, during which guests listen to songs from The Sound of Music, Mozart and other elements of Salzburg's musical past, as well as the Stiegl-Brauwelt Beer Experience World, where visitors can explore the brewing process through a multi-sensory experience. Salzburg is home to many beloved restaurants, including St. Peter Stiftskeller, Central Europe's oldest restaurant (founded in 803 AD) and serving traditional Austrian cuisine inspired by the seasons. IKARUS at the Hangar 7 is known for its groundbreaking guest chef concept in which a different chef serves the restaurant each month, bringing an entirely new menu and approach. Stieglkeller is home to one of the city's very best beer gardens, which covers three terraces and sits in the shadow of the Hohensalzburg Fortress, while s'Herzl serves authentic Austrian cuisine and local delicacies in the style of a 15th century Salzburg country inn.

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