LONDON, UK – June 25, 2014 - Cvent, Inc., provider of a leading cloud-based event management platform, today announced the appointment of senior business-to-business marketing executive David Chalmers as its first marketing director for Europe. David will be responsible for developing and implementing Cvent's European marketing strategy and building its brand and raising the company's profile in the conference, events and business travel sectors across Europe.
David brings more than 25 years of event management and marketing technology experience to Cvent. He has extensive experience in event management technology, marketing strategy and managing and delivering digital and traditional marketing campaigns on country, regional and global levels.
During a 14-year career at Cisco, David was responsible for event management and registration systems for all corporate events and built one of Cisco's first event registration management systems. He managed Cisco's digital marketing for Europe and built and executed an integrated communications program across the UK and Europe, the Middle East and Africa (EMEA). Previously, David developed and implemented sales and marketing strategy for Philips in both the UK and EMEA. Prior to joining Cvent, David served as the commercial and marketing director at event management software start-up, EventTouch BV.
"Cvent has achieved success in Europe primarily through our work with global brands," said Eric Eden, Cvent's vice president of marketing. "We're now investing in Europe because we see the opportunity for growth, and we're excited to have David join us to lead this charge. David's experience and in-depth industry knowledge made him the ideal choice to take on the role of our first marketing director for Europe."
“I'm excited to be joining the Cvent team and look forward to using my industry experience to build a successful marketing strategy for the European market,” said David Chalmers. “I truly believe that Cvent is at the pinnacle of the events management technology industry and look forward to helping Cvent deliver a new, innovative approach to the meetings, events and conferences sector in Europe.“
David will be based in Cvent's UK headquarters in London and will be recruiting a marketing team to support him.
Cvent, Inc. is a leading cloud-based enterprise event management platform, with more than 1,450 employees and over 12,600 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit www.cvent.com, or connect with us on Facebook, Twitter or LinkedIn.