Master Hotelier in Three Sessions

Join our sessions to learn and reinforce best practices on how to become a master hotelier. This three-part webinar series will help you with day to day challenges like identifying your hotel's ideal corporate clients, forecasting accurately, developing an effective marketing strategy, and leveraging digital marketing and new technologies to drive lead generation.

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Webinar Series Schedule

Erika Bucsi

Erika Bucsi

Regional Director of Sales
Cvent, Inc.

Forecast and Budget for a Powerful Marketing Strategy

18 July 2017 AT 2 PM - 3 PM GMT

Uncover some of the ways to create and forecast a robust marketing strategy that will help you reach your sales targets.

In this webinar, you'll learn about:

  • How to determine and allocate your budget.
  • The factors to consider when budgeting.
  • Key metrics to keep in mind while forecasting.
Sam Berkovitz

Sam Berkovitz

Senior Business
Development Executive
Cvent, Inc.

Identify, Attract and Retain the Ideal Meeting Planner

25 July 2017 AT 2 PM - 3 PM GMT

Find out how you can differentiate yourself from your competition and be more visible to your target audience.

In this webinar, you'll learn how to:

  • Identify the right customer for your hotel.
  • Create targeted messaging.
  • Build brand loyalty and drive repeat business.
Megan Lau

Megan Lau

Manager, Digital Marketing
Cvent, Inc.

Conquer Lead Generation with Digital Marketing

1 August 2017 AT 2 PM - 3 PM GMT

Through this webinar, we will be sharing our digital marketing best practices to help you generate more business leads.

This webinar will teach you how to:

  • Leverage digital tools to promote your hotel.
  • Capture the right leads for your business.
  • Determine your optimum digital marketing mix.