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Popular Blog Posts |
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You're Not Lucky with Data Alone: Acting on Your Survey Data |
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By: Susanne Ross |
Surveys don't end once your responses start flowing in--that would be a waste of resources. After you collect your feedback, it's time to turn your data into actions. But what's the best way to analyze your data and share it with other decision makers? Here are some tips.
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Keep it Short and Simple: A Guide to Respondent Engagement |
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By:
Greg Timpany |
One of the most common survey mistakes is overusing lengthy and repetitive questions. It increases survey abandonment and reduces data quality. Be respectful of your respondents and avoid agitating them by following this guide to asking shorter and more concise questions.
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A Lesson from #TheDress on Why You Need a Feedback Program |
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By: Alli Whalen |
A photo of a cocktail dress recently enjoyed a tumultuous 15 minutes of internet fame due to people's starkly different perceptions of its true colors. The debate proved how easily the lines between perception and reality can become blurred. Read how surveys bring clarity.
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The Final Question: Likelihood to Recommend |
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By: Greg Timpany |
One of the last survey questions in your customer funnel should measure your net promoter score (NPS). This is done by asking customers how likely they are to recommend your product or service to a friend. Find out how to set up a customer funnel and track NPS over time.
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How to Ensure Representative Survey Samples |
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By: Greg Timpany |
When it comes to sample survey selections, it's important to make sure your respondents are representative of your population of interest. How do you do this? The U.S. Census Bureau just made it easier with its new Data Ferrett tool. See how you can use it for your surveys.
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Using Surveys to Assess Brand Awareness |
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By: Greg Timpany |
Organizations often use surveys to measure brand awareness. However, there are two approaches to measuring awareness in the marketplace. Learn how to construct questions that measure unaided and aided awareness, and why its important for your organization to measure both.
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| Always Check your Survey Logic |
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By: Greg Timpany |
Even the best researchers craft surveys that miss the mark. This can happen when you use improper survey logic or no logic at all. Review the different types of survey logic, read when they are necessary to put into practice, and why you should always test your survey before you send it.
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