April 2014 - Group Business Now
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Group Business Now
 
Popular Articles
 
Practices to Light Up Your Company's LinkedIn Page 16 Best Practices to Light Up Your Company's LinkedIn Page
By: Dede Mulligan
LinkedIn Company Pages are a bit of a conundrum. You want followers, but don't know exactly how to get them. LinkedIn recently published a Best Practices Guide for Company Pages aimed at helping people get started. Check these out and get start enhancing your company page.
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Elements of Designing Timeless Hotels 8 Elements of Designing Timeless Hotels - Is it Possible? You Decide!
By: Sarah Vining
“Can Hotels Move Away From Talking Trends and Start Focusing on Timeless?” It’s truly an interesting thought, as we all want to be on the cutting edge. I’ve rounded up a list of other factors that could make your hotel timeless and attract new business at the same time.
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Ways to Humanize Your Hotel Brand 11 Ways to Humanize Your Hotel Brand
By: Junvi Ola
Humanizing your hotel’s or DMO’s brand is mandatory if you want to survive in business today. Why? Because your hotel guests, your staff members and your social followers and fans are human. Drop the robotics and be real. Here’s how to start humanizing your brand today.
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Group Business Marketing Best Practice Tip Group Business Marketing Best Practice Tip: One-Upping the Competition
By: Cvent Client Services
A lot can be said for the advantages technology provides to get a leg up on competition. Our experts can help you identify the best methods to tackle your existing business and increase the volume of group business you’re looking for. Start edging out the competition today.
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How to Avoid Sabotaging Your Own Hotel Brand How to Avoid Sabotaging Your Own Hotel Brand
By: Junvi Ola
All of your hotel’s visual brand standards, including your hotel logo, font, color palette, image guidelines and all the rules governing them, play an important role in reinforcing why your hotel is valuable. Stay on brand and don't sabotage all of your hard work.
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Ethics Rules that Earn Revenue A Bird in the Hand...3 Ethics Rules that Earn Revenue
By: Sherry Cummins
Looking at big picture ethics, the reputation you build making ethical choices results in solid, long-term revenue for your property. After all, reputation is everything in hospitality. Here are three ethical solutions to build reputation that will also increase revenue.
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RFPs That Planners Will Actually Read
RFPs That Planners Will Actually Read
By: Junvi Ola
Ditch the one-size-fits-all proposal template that is shared amongst your sales team. When booking group business, planners want to work with people, not robots. So, customize – in both style and substance. Here are five rules to live by when crafting group sales proposals.
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