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Popular Blog Posts |
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Are we there yet? Treat your Surveys like (Well-Planned) Summer Road Trips |
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By: Allison Whalen |
As the summer sun intensifies, so does our appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the traditional road trip and apply them to your survey program.
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Still "Pretty in Pink?" What if Andie and Duckie Ended Up Together? |
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By: John Hunter |
The ending to 80's film "Pretty in Pink" is the stuff of Hollywood legend--but it almost didn't happen. Timely feedback collection saved the movie from flopping at the box office. When it comes to your product or service, how will you achieve that magical Hollywood ending?
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How Many Segments do I Need? |
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By: Greg Timpany |
One of the joys of segmentation research is uncovering patterns within the data that reveal more meaningful insights. These insights lead to more effective sales and marketing efforts. However, there is a catch, and that catch is deciding on the optimal number of segments.
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{%ENDIF%}
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5 Types of Employee Surveys (You Might Not Know About) |
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By: Susanne Ross |
Employee satisfaction and engagement surveys are important, but they aren't enough to paint a complete picture. To gain a better understanding, expand your focus. These five types of surveys will give you a well-rounded view of your most valuable asset: your employees.
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Registration is Open: Cvent Webinar with MarketingProfs |
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By: Susanne Ross |
Recent work has been done in the area of customer “engagement," providing valuable insight into the emotional attachment of customers to a brand. Register for Cvent's upcoming webinar and learn how you can more accurately segment and profile your most engaged customers.
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Humor and Surveys? Are you Joking? |
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By: Greg Timpany |
Is there a place for humor in surveys? Surveys are known for their seriousness and rigidity, but it may be time to loosen up. As millenials take over the market, levity and a conversational tone tend to yield better response and completion rates. Here are a few tips to test.
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What it Takes to Make Fortune's "Best Places to Work" List |
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By: Allison Whalen |
Ever since Fortune released its Best Places to Work list in 1997, the honor has grown in significance. There are many reasons for its uptick in popularity, but one thing is for sure: being a “Best Places to Work” is good for business. Here is what it takes to make the list.
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