- Garbage Burger: A True Tale about Service, Selling and Repeat Business
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Audio/Slides from Hire, Train, Reward, Retain Webinar
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If
you missed our first 2015 webinar last week with TJ Schier, President,
SMART Restaurant Group & Which Wich Franchisee, you are in luck. View slides/hear audio at: http://chart.org/events/webinars/
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Regional Training Forums
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Learn and share with your local hospitality peers at one of our upcoming Regional Training Forums (RTFs):
March 5: Dallas, TX
March 17: CO Springs
April 29: NYC
May 12: Dallas, TX
May 12: S. CA
May 15: Orlando
May 19: N. CA
May 20: Wash DC
June 27: Detroit
More details will be posted soon on our online calendar.
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We interrupt your regular programming with insightful and sometimes amusing posts from your peers. Read and enjoy these recent posts to the member blogs on CHART's Home Page!
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Garbage Burger: A True Tale about Service, Selling and Repeat Business
by Jim Sullivan, CEO, Sullivision.com
I recently had lunch with a
friend and co-worker at a popular Denver-area sports bar. I remember the
occasion well because that’s the day I had a “Garbage Burger” for the
very first time. The experience forever changed the way I think about
the connection between service, selling and repeat business.
George asked if I wanted to check
out the aforementioned restaurant--known for their burgers and beer--for
lunch. I met him there at half past noon. After being seated, an
enthusiastic server named Annie greeted us with a smile, two big
ice-waters, and a quick once-over. “First time here, guys?” Yep, I said.
“You like burgers?” she asked. We nodded.
“Good,” she said, “Cuz even if you
didn’t, you’ll love ours. They’re a third-pound of 100% ground chuck and
they’re fresh, not frozen, ever.”
She paused.
“Close your menus,” she sweetly suggested. “Let me make this easy on you.”
Intrigued, we complied. “I want to
make this the best lunch ever…Here’s what I’m thinking…” She paused
again to insure she had our attention. She did. Read More
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