View Web Version     Popular Articles   The Cvent CONNECT Chronicles: 8 Ways to Give Your Group Business Marketing a Second Wind By: Junvi Ola Do you ever feel like your tried-and-true group marketing efforts aren't gaining as much traction as they did in the past? You're not alone. That's why we're holding Cvent CONNECT, a conference devoted to showing how technology can help improve your group business marketing. Read More       Creating Repeat Group Business One Touch Point at a Time By: Junvi Ola Every hotel wants to stand out and rise above its competition. One way to do so is by creating a series of positive interactions with planners and their guests. Learn how to make the most of in-house opportunities by fostering meaningful connections at every touch point. Read More     5 Hot 2015 Destination Meeting Trends That Are Driving the 1st Quarter and Beyond By: Sherry Cummins A number of destination and meetings industry experts weighed in on the top trends of 2015. While each expert had a unique perspective to bring to the table, there were some common themes that are already underway. See how they can help guide your group business strategy. Read More             3 Ways to Debut Your Rock Stars: Employees as Brand Ambassadors By: Sherry Cummins Employees are your best brand ambassadors. When they are happy, they treat your guests well and make your hotel a better place to be. Read these tips on how to create a strong work culture that fosters employee satisfaction through empowerment, loyalty, and positivity. Read More     On-Demand Hotel Meeting Spaces Provide a New Revenue Stream in a Collaborative Economy By: Junvi Ola Today’s business professionals want turnkey business and meeting space, and hotels are always looking for innovative ways to market meeting venues. This has prompted many large chains to let professionals book their unused meeting space on-demand. See how they are doing it. Read More     A 4-Core Approach to Building Hotel Brand Loyalty with Stories By: Sherry Cummins Guest loyalty is valuable for many reasons. But what do you need to do to reach your planners and guests on a deeper level that solidifies their brand loyalty beyond the surface? The key is by making core connections through compelling storytelling. Find out how to do it. Read More     Immediate Steps to Bring in Hotel Revenue By: Junvi Ola Approximately 90 percent of companies fail to leverage a revenue gold mine that's right at their fingertips. What exactly are these companies failing to do? They aren’t looking at their existing customer data. Here are seven savvy and simple ways to boost revenue with customer analytics. Read More               Address: Cvent Inc. 1765 Greensboro Station Place, 7th Floor. Tysons Corner, VA 22102. | Privacy policy To ensure you receive our monthly newsletter, please add news@cventplatform.com to your address book. Was this email forwarded to you? Subscribe to our newsletter