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Popular Blog Posts |
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The Final Four: Ways to Collect Data in Survey Research |
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By: Greg Timpany |
Successful surveys have questions that generate the most meaningful and actionable data possible. To select the right question type, you need to understand what type of data each question will yield and how you can analyze it. Read about the four major types of data sets.
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Merging Market Research and Business Analytics |
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By:
Greg Timpany |
If your organization is only focused on answering how and when customers choose to do business, then you are missing out on a critical piece of the equation. You need to pair business intelligence with customer preferences, and customer preferences are best discovered with survey research.
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Know Your Rows and Columns: How to Do a Cross Tabulation Analysis |
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By: Greg Timpany |
Data can be analyzed in many ways, but one of the easiest and most effective ways to do so is by using cross tabulations. The purpose of cross tabulations is to examine the relationship between different variables. Here's how to conduct a proper cross tabulation analysis.
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Creating Categories from Open-Ended Responses |
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By: Greg Timpany |
Open-ended comments from surveys provide a wealth of qualitative data; however, qualitative data can be difficult to structure and interpret. However, by categorizing your open-ended comments, you can better understand what respondents are saying. See how to do it right.
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Scales Based on Multiple Response Questions |
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By: Greg Timpany |
Not all scales in market research need to be Likert Scales. In fact, sometimes the simplest approach is truly the best approach. The multiple response format is extremely useful in market research surveys. See when you should use this question format and how to do it right.
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| Uncovering the Sins of the Top Box Score |
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By: Greg Timpany |
Top box score is the sum of percentages for the top one, two, or three highest points on a purchase intent, satisfaction, or awareness scale. It's an alternative to using the mean score for the scale. Learn when it's appropriate to use and what you should watch out for.
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