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Depicting Science, Engineering & Technology
What girls REALLY want!

Brian NEW HeadshotA Message from EIC's President, CEO & Co-Founder, Brian Dyak

Within the media we are always searching for the next big thing that will attract new generations to our productions. What if I told you that we at EIC had some insider information – some tips on what might attract more girls to your productions and storylines that include science, engineering and technology?

With the help of our friends at Techbridge Girls, we have been able to tap into the minds of a group of middle school-aged girls regarding what they are looking for in storylines about science, engineering and technology. What they want to see more of and what they dislike about current portrayals. We have done the footwork so that you, the creative community, can have an increased understanding of your audience when it comes to this topic. New technology is all around us and young people are just getting introduced to the world of science, engineering, and technology and developing their likes and dislikes. Consider the information in this newsletter as a guide for brainstorming when it comes to developing new characters and storylines. A few of these tips may surprise you and will hopefully assist you in both engaging your audience and generating excitement about these fields.

Want more S.E.T.?
Check out our publication
Picture This: Engineering
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Find more EIC Resources at
 In this issue...
  • A Message from Brian Dyak
  • Suggestions and tips for depicting science, engineering & technology from Techbridge Girls.
  • Profile On: Brittney Exline
 Profile On:
Brittney Exline

 headshotBrittney Exline made history as the youngest African American Student to be admitted to an Ivy League School when she was accepted into the University of Pennsylvania at the age of 15 to study Engineering. Following the completion of her degree, at age 19, she broke records once more as the school’s youngest engineer and the Nation’s youngest African American engineer.

Graduating with minors in Psychology, Classical Studies, and Math, Brittney is a clear example of the diverse interests that professionals in the fields of science, engineering and technology have. Brittney continues to break any remaining preconceived notions about her with her dance background and pageant titles 2004 Miss Colorado Pre-Teen and 2006 Miss Colorado Jr. National Teenager. Brittney definitely conquers the task of being a role model for young women interested in engineering with both poise and enthusiasm. She shows young girls that professionals in these fields are just like them.

When it comes to creating characters that represent the fields of science, engineering and technology, consider Brittney, and consider ways that you can add more to your character than simply someone we see in a lab coat with no social life. How can you break stereotypes by further exploring your character’s interests and their backgrounds?

Brittney has also been profiled by Ebony Magazine, NBC's 'The Grio' and Washington Post's 'The Roots.' Interested in learning more about Brittney? Contact our First Draft Program!

 Suggestions & Tips for Depicting Science, Engineering & Technology

We interviewed a group of Techbridge Girls, all of middle school age, to find out what they really think about current depictions of science, engineering and technology. Consider these responses as a guide for your upcoming depictions of the S.E.T. issues.

Tips for getting your audience excited about science, engineering and technology:
  • Think about ways to showcase new and exciting experiments, challenges, inventions or equipment the audience may never have been exposed to.
  • Where appropriate, construct clear explanations for scientific concepts or terms.
  • Consider showing the artistic and/or creative side of these careers.
  • Remember, when appropriate, to keep these stories fun, allowing them to showcase the passion these individuals have for their field.
  • Think about creating characters girls can aspire to be.
  • Consider implementing interactive online activities for viewers.
Things to watch out for when depicting science, engineering and technology:
  • The “all work and no play” mentality.
  • Concepts that are too complicated to be explained well during a show’s run time.
  • Portraying characters associated with these fields as “nerdy” or “geeky.”
  • Characters that always seem to succeed in these difficult fields. It can be much more interesting to see someone learn from their mistakes and become a better professional because of those experiences.

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EIC's FREE Technical Assistance Resource 
to the Creative Community!

To set up your own FREE First Draft Consultation with one of our experts contact Ashley Jupin: 
or 818-861-7782
Save the Date!
The 17th Annual PRISM Awards are set to take place on April 25, 2013 at the Beverly Hills Hotel
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Dr. Drew Pinsky hosts the
16th Annual PRISM Awards Showcase!
The 16th Annual PRISM Awards Showcase is available online at
Click here to view!

Click here for excerpts from this year's show and check out 

for updates!

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