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July 2015
To date, 300 members have already registered their place at ETOA’s Global European Marketplace (GEM) 2015 in late October. The early bird rate still applies, so spaces are expected to go fast. Contact Róisín Donnelly today for more information. 

There is also time to book Showcase Digital in September and the 5th Annual Tourism Summit early October. For any questions about events and membership, please speak to Slava Katai on +44 (0)20 7290 1206.

ETOA recently surveyed its operator members about their inclusion of retail activities in their product offer. 73% of operators currently include some form of shopping to their clients. Click here for further details on the results.

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ETOA Member News
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Seven Brides for Seven Brothers
16 July-29 August
For many, a trip to the Open Air Theatre is an annual fixture in their calendar, but each year they also welcome first time visitors who are discovering this remarkable venue afresh.  
Regent’s Park Open Air Theatre has a reputation for producing outstanding musicals, and this season’s offering is set to be a cracker. From the Golden Age of the movie musical, Seven Brides for Seven Brothers has it all: a timeless score including the songs ‘Bless Your Beautiful Hide’, ‘Goin’ Courtin’’ and ‘Wonderful, Wonderful Day’, exhaustingly physical dance routines (everyone remembers the Barn Dance from the film, as the brothers perform a dance-off to win the affections of their eventual brides), and a central love story to melt the heart.
Alex Gaumond and Laura Pitt-Pulford. Seven Brides
Reuniting the team behind the award-winning The Sound of Music, the cast includes West End favourite Alex Gaumond as Adam (Matilda, Sweeney Todd, Dirty Rotten Scoundrels) and Laura Pitt-Pulford as Milly (The Light Princess, Follies), and for those who delighted in the epic dance numbers of Crazy for You – another of the Open Air Theatre’s award-winning musicals – Gareth Valentine will be penning new dance arrangements to take your breath away. 

For Travel Trade enquiries, please email or call the made office on +44 (0)20 7831 8105.

Read more here >



To celebrate the 150th anniversary of the iconic Alice in Wonderland, Ripley’s Believe It or Not! London has opened a pop up gallery this summer dedicated to the popular Lewis Carroll story.

Situated in the heart of Piccadilly Circus, Ripley’s London is perfectly located for groups who want to take a break from the hustle and bustle of the West End and tumble down the rabbit hole in to a world of fantasy.
DSC_5336 Inspired by Alice’s adventures, the gallery features a mad hatter table, a giant perfume bottle, a giant chess set as well as an incredible Ames room which gives the illusion you are either a giant or very small, just like Alice is in the film. 
After navigating their way around the gallery, your groups can continue your journey throughout the attraction with more Alice in Wonderland themed

delights including an upside down room, the miniatures gallery and Marvellous MirrorMaze.

The Alice in Wonderland gallery at Ripley’s London is open throughout the month of August, which means there is plenty of time for everyone to join in with Alice’s adventures.  

Ripley's Believe It or Not! London is open seven days a week, 365 days a year from 10am until midnight (last admission 10.30pm). 

Groups enjoy free leader places based on the group size, fast track entry in to the attraction and can save up to an unbelievable 37% off the door price. 
Get in touch with to arrange your visit now. You can also visit to see more information about the attraction.  
Read more here > 


DGCC Market Workshop: Digital and Open for Businesses

Thursday, 3rd September 2015
As the first Arab country to acquire the visa waiver status, this marks a groundbreaking opportunity for European tourism industry to tap-into and is expected to serve as a catalyst for future
development of the market.

In this one-day special event hosted at the magnificent Parc des Eaux-Vives in Geneva, we're pulling together a great programme comprising a hands-on workshop divided into four parts and cutting-edge insights from destinations and global brands.

Find out more >


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Lucerne Summit and River Cruising Seminar

Tuesday, 6-7th October 2015, Lucerne

A reminder that registrations are open for this year’s European Tourism Summit and River Cruising Seminar in Lucerne on the 6th and 7th October respectively. Both events are free to attend for ETOA Members and Buyer Members can benefit from free accommodation* kindly offered by Lucerne Tourism and their hotel partners while there are also complimentary Swiss Travel Passes* courtesy of Swiss Travel System and Switzerland Tourism. Special accommodation rates are available for other ETOA members. If you are not an ETOA Member yet, but are interested in attending either or both events then please contact Nick Greenfield at 

The Summit will discuss the challenges facing European Tourism over the next five years in terms of infrastructure and policy, as well as looking at product being offered to different demographics in Europe. The River Cruising Seminar will tackle, amongst other topics, capacity and security issues in this fast growing sector.

For more information and to register for free please go here > 


WTM Seminar to look at City Tourism and City Taxes
Wednesday, 4th November 2015, 10:30-11:30, South Gallery 19&20 
ETOA will be following last year’s popular sessions on City Tourism at World Travel Market with an in-depth look at how tourists are taxed when they visit a city. The panel will discuss what the potential pitfalls are of imposing tourist taxes, revisit the relationship between destinations and visitors and consider how proportionate such taxes may or may not be.

Find out more here >

ETOA Research
Europe's secondary city destinations
New ETOA Members
Newsletter July 2015 new members
Upcoming ETOA Events Digital 2015
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