February 2015 - Group Business Now
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Group Business Now
 
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Hotel Branding Basics Every Hotelier Needs to Know Hotel Branding Basics Every Hotelier Needs to Know
By: Junvi Ola
Hotels that don't assert the unique experiences that set them apart from other hotels have to go head-to-head with competitors on price alone, and that is an unsustainable strategy. Learn how to emphasize your hotel's distinct brand, so you can win over your target audience.
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The Cvent CONNECT Chronicles The Cvent CONNECT Chronicles: Taming the Wild West of Group Business
By: Josh Davis
The internet changed the way planners research venues and book group business. They became more empowered buyers, and, as a result, hoteliers must evolve to meet their needs. That's where Cvent CONNECT comes in. Learn about our three-day conference focused on the future.
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Hotel Marketing tips for Mobile Storytelling Hotel Marketing Tips for Mobile Storytelling
By: Junvi Ola
Hoteliers should be just as savvy at telling their story on mobile devices as they are on their desktop websites and other online hotel marketing assets. But there’s a lot to consider when telling your hotel’s story on mobile. Here are the top five things to keep in mind.
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Cvent Connect 2015
   
 
Welcome Meeting Planners to the Tech Age with DIY Event Space Welcome Meeting Planners to the Tech Age with DIY Event Space
By: Dede Mulligan
Great room set-ups and amenities are important, but the latest planner preference is DIY event space. Giving planners the autonomy to control layout, lighting, and temperature is made even easier by recent technology developments. See how you can empower planners to take charge.
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Hotels Rise to Mobile Technology Challenges Hotels Rise to Mobile Technology Challenges: An Interview with MGM Resorts' VP of Sales
By: Insider Tips & Trends on Hospitality Marketing
Technology is a permanent part of our hectic lives, so how are hotels keeping up with the demand for improved connectivity? Hear from Mike Dominguez, senior vice president of sales at MGM Resorts International, on how MGM overcame common mobile technology challenges.
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How to Engage Social Media-Savvy Guests with Perks and Prizes How to Engage Social Media-Savvy Guests with Perks and Prizes
By: Junvi Ola
Smart hoteliers are capitalizing on a widespread social media trend: selfies. By offering incentives to encourage guests to post pictures and videos on social media, hotels are reaching networks of people they would not have otherwise reached. Here is how they are doing it.
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How Large Hotel Chains Can Bring Boutiqueness to Their Brands
How Large Hotel Chains Can Bring "Boutiqueness" to Their Brands
By: Dede Mulligan
Boutique hotels typically offer charming ambiance, unique experiences and small personal touches. Their popularity has grown lately, prompting larger chains to buy or create their own niche brands. Read up on what you can borrow from boutique hotels to benefit your business.
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