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 Spotlight On Banner
Depicting Science, Engineering and Technology
Reaching kids through
'informal education'

Profile On: Real Life Learning

During EIC’s Think Tank on Engineering, held in Washington, D.C., professionals in the science, technology, engineering and math fields gathered to discuss a blueprint for action that would engage young people in pursuing careers in the professional fields related to science, engineering and technology. These action items were grouped into three pillars. One such pillar was education and the creation of engaging activities that get kids excited about these fields.

The Center for Children at the University of Chicago found a relationship between participating in after-school activities and higher-class attendance, lower course failures and higher graduation rates in 2007. The key to reaching these children is to create an atmosphere outside of the classroom that encourages them to explore, experiment, and dream big. The entertainment industry plays a key role in creating this type of environment outside of the classroom. With S.E.T. Award honored productions like Nova, Through the Wormhole, and NBCLearn young people are engaged in new technology, experiments, and encouraged to ask questions about the world around them. Even scripted S.E.T. Award honorees like last year’s Burn Notice and this year’s NCIS have the ability to walk the audience through experiments that may be attempted at home or in the classroom making science more relatable and less intimidating.

Think about ways that you can engage your audience in themes related to science, engineering and technology by using your characters and their experiences to encourage them to explore and question the world around them. Putting your characters into interesting situations where they can do simple experiments is not only exciting for your audience. It also gives you a moment to showcase the ingenuity of your character and their ability to manage any situation. This also provides your production with the opportunity to create an immersive experience that encourages your audience to explore online and learn more.

3 million: The projected shortage of workers with U.S. college degrees, associates or better, by 2018. 
This is Laura encourages young people to learn more about science, engineering & technology!
Meet Laura
Click here to watch!
EIC premiered the short film This is Laura at an entertainment industry forum focused on promoting S.E.T. to audiences. The film, created by high school Student Molly Cinnamon, encourages the rejection of stereotypes when it comes to professionals in science, engineering and technology.

Undiscovered Workforce
With the diversity of the United States’ population, it is imperative that we focus on varying demographics in order to enrich and grow the workforce. The entertainment community has the unique ability to reach young people from numerous backgrounds, and can introduce characters and storylines that entice them into engineering fields, subsequently increasing and diversifying the U.S. engineering workforce.
  Portions of this newsletter have been adapted from
PT Engineering Pub Cover

Spotlight On: Engineering
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How are you getting involved?
Click here to learn more!
CSEd or Computer Science Education week is a celebration of the impact of computing and the need for computer science education.

 Pauley as Abby
Characters like Pauley Perrette's Abby Sciuto inspire kids to explore science, engineering and technology! Check out Pauley's PSA for EIC's S.E.T. Project here!
Tips for including S.E.T. topics in your characters and storylines:

Engaging your audience in science, engineering and technology even after they finish viewing your production is key to promoting these fields to young people outside of the classroom. Consider these suggestions when creating characters and storylines that concern these topics:
  • During scenes that include scientific experiments or new discoveries consider having your characters explore how something works and not just that it works. This type of dialogue can give your audience a better understanding of how science fits into your storyline.
  • When appropriate, consider ways your characters can perform simple experiments that encourage kids to try in science class. Walking them through the steps can also help young people to understand how science, technology, and math fit into everyday life.
  • If your storyline contains a character who is a science professional think about how you can make them relatable to young people by exploring their background. Did they design their own experiments as kids? Did they always know they liked science? What steps did they take to become successful?

 17 APA Call For Entries
The 17th Annual PRISM Awards Call for Entries is now open!

Click here to download the full submissions packet 

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EIC's FREE Technical Assistance Resource 
to the Creative Community!

To set up your own FREE First Draft Consultation with one of our experts contact Ashley Jupin: 
or 866-284-9767
 The 16th Annual PRISM 
Awards Showcase is available Online & On-Demand!
Featuring a Special Segment on Veterans!
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Dr. Drew Pinsky hosts the
16th Annual PRISM Awards Showcase!

Click here for the full airing schedule and check out 

for updates!

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