Sales and Marketing

Live events remain one of the most effective channels for driving pipeline and revenue. Cvent enables Sales and Marketing teams to execute an integrated event marketing strategy across the entire portfolio of live events, and across the world. Cvent powers both hosted and sponsored events from intimate gatherings to large conferences and trade shows.

engage attendees

Drive event attendance and engage attendees

It's not just about filling the room for your event, but filling the room with the right people.

Integrate Cvent with marketing automation and CRM to extend your investments in systems of record. Once onsite, deliver an engaging and impactful experience by providing the right content and helping them make connections with other attendees.

How Pacific Life found organisation and growth in Cvent templates

Execute an integrated event marketing program

Only live meetings and events provide face-to-face interaction with customers, prospect and partners - we call this the power of live. On its own, the meeting and event channel is an effective way to build brand, drive demand, accelerate opportunities, and deepen relationships. When events are integrated into a comprehensive marketing strategy they can become the difference in making the number.

Cvent is an essential part of the MarTech stack to support both the event you host as well at third-party events you sponsor. Leading organisations are now integrating Cvent with marketing automation and CRM and other systems of record to create an end-to-end event marketing solution. Connecting systems and data provides a more complete view of the customer which leads to higher conversion and a better buying experience.


Prove business impact and event ROI

Integrating Cvent with your marketing automation, CRM, and other business systems allows you to show how your events impact sales.

Meetings and events play a critical role in the buyer’s journey. Industry benchmarks suggest that events are second only to website in terms of marketing effectiveness. CEOs agree…over 94% of C-suite executives believe meetings and events are effective in driving awareness, pipeline, and revenue.

Cvent data helps prove the value, and return, on your events program. By integrating Cvent with CRM, marketing automation, and business systems, you can now demonstrate the true impact and ROI of your meeting and events program.

Our goal is really simple; we help our customers drive bigger deals and make more money faster.

Wendi Wang

Vice President of Marketing Events, CallidusCloud

Cvent's Essential Guide to Event ROI

We've developed a "step-by-step" content series to help you understand, calculate and communicate ROI for the various types of meetings and events you produce.

Read the eBook

Want to learn more?

Contact us to learn more about our solutions for large enterprises. See how our products can help you with event venue sourcing, event marketing software, enterprise event planning and live event analytics.

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