Event Marketing Tips Every Planner Needs to Know

Maximise return on events to make events a profit centre as opposed to a cost centre.

According to a recent report from Forrester research, successful organisations allocate nearly 25% of their B2B budgets to events. Given this amount of budget it makes sense for planners and marketers to join forces to increase the return on events and make events a profit centre as opposed to a cost centre.

Read this ebook to learn how to:

  • Increase attendance
  • Create sponsorship opportunities
  • Boost attendee engagement
  • Track important data to maximise ROI