Sales and Marketing

Drive event attendance and engage attendees 

It's not just about filling the room for your event, but filling the room with the right people. 

Integrate Cvent with marketing automation and CRM to extend your investments in systems of record. Once onsite, deliver an engaging and impactful experience by providing the right content and helping them make connections with other attendees.  

Prove business impact and event ROI

Integrating Cvent with your marketing automation, CRM, and other business systems allows you to show how your events impact sales.

Meetings and events play a critical role in the buyer’s journey. Industry benchmarks suggest that events are second only to website in terms of marketing effectiveness. CEOs agree…over 94% of C-suite executives believe meetings and events are effective in driving awareness, pipeline, and revenue.

Cvent data helps prove the value, and return, on your events program. By integrating Cvent with CRM, marketing automation, and business systems, you can now demonstrate the true impact and ROI of your meeting and events program.