eBook

Event Marketing Strategy for Dummies

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Event marketing needs to be a part of your organization’s marketing mix. From choosing event type, to determining event format, to post-event strategies for success, this book shows you how to drive revenue and results by making every event fit into your overall marketing strategy. This book highlights the advantages of events, including how your teams work together; how to optimize registration conversation; attracting and converting audiences; engaging audiences with event tech; scoring insights; and more.