Event Evolution Model

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Benchmark your organisation's event programme against best-practices

Cvent's Event Evolution Model

From an analysis of more than 10,000 events, Cvent has defined four phases of event management maturity. Benchmark your event programme's current state and create a roadmap to elevate your event management practices from good, to great, to world–class.

Regardless of the current level of your Meetings & Events program, this eBook gives your organisation practical, actionable tips to take it to the next level.

Learn how to improve key areas of your events programme, including:

  • Event Strategy
  • Event Execution
  • Attendee Experience
  • Measurement and Optimisation