How to Use Your Event Data to your Advantage

Join this webinar to discover how events serve as touchpoints throughout the buyer's journey and learn to analyze attendee data to influence event planning and strategy. Explore the benefits of combining event types - from hosted conferences to attended trade shows - for maximum impact and the importance of a single system of record to manage events seamlessly.

We will take you through:

• Strategies for tailoring follow-ups, prioritizing leads, and designing nurture campaigns using event data and technology.
• You will gain insights into how event data can inform promotional tactics, location planning, accessibility considerations, and sustainability initiatives.
• Shed light on the barriers organizations face in harnessing event ROI and how marketing technology can help overcome them