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Business Travel Up. Spending Up. Total Travel Outlook: Complicated.
By: Dede Mulligan |  | In April of this year, The Global Business Travel Association (GBTA) released their US Business Travel Quarterly Outlook which hailed some positive, some negative, and some cautionary statistics and information for those entities that are marketing toward business travel.
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Telling Your Story Part I: Three Keys to Increase Group Business
By: Sherry Cummins |  | What's your brand story and how can you market it to put you on a path that will increase hotel group business? Use the three keys below as a starting point for pulling your story together into a hotel marketing strategy that engages and retains hotel group business.
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7 Things You Must Do to Be a Hospitality Marketing Leader
By: Dede Mulligan |  | Owning or managing a great hotel is only the cost of entry into the lodging business. To increase hotel group business and gain more business travelers, you need to do more. Here are seven tips to that can help you differentiate your self from thousands of competitors.
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Investment in Hotel Technology Pays Off with Increased Group Revenue
By: Sarah Vining | Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
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5 Concepts to Building a Performance Driven Strategy to Success
By: Sherry Cummins |  | When you decide that you want your property to be phenomenally successful, build a streamlined strategy with attention to detail and focus on your guests and you will increase resort group business today and in the future. Here are five tips to get you on the right path.
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Meeting Finances are Top Priority Among Planners: What to Do
By: Sarah Vining | Each year the International Association of Conference Centers (IACC) conducts roundtable sessions to obtain direct feedback from customers who utilize IACC conference centers. Their findings provide a valuable insight into what all planners consider to be top priority.
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Why Co-Locating is a Cool Trend for Meetings and Trade Shows
By: Dede Mulligan |  | Every planner has heard the term "co-locate" over the last few years and some of us have even been to an event or planned one that was co-located. But what does this term really mean and what are the benefits and drawbacks? Here's a quick rundown on the pros and cons.
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