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| In This Issue | {%IF:EVALUATE(ExampleContactType) NOT_EQUAL_TO "CLIENT"%} {%ENDIF%} {%IF:EVALUATE(ExampleContactType) EQUAL_TO "CLIENT"%} {%ELSE%} {%ENDIF%} |  |  |  |  | | Sign up for Training | Learn how to effectively use the Cvent Web Surveys tool. Whether you need a refresher on creating and managing surveys or accessing reports and building presentations, we have a training class for you.
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How to Annoy Your Customers
By: Kathryn Calderone |  | Weekly emails, offers from third-parties and overly friendly call center reps all ranked in the top ways you can annoy customers in a recent survey. However, 75% of those surveyed said they WANT to give feedback and are happy to complete customer satisfaction surveys.
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Customer Loyalty Month: 25 Quotes to Inspire
By: Sherrie Mersdorf | It should go without saying that April should not be the only month you give customer loyalty focus. However, Customer Loyalty Month should serve as a reminder to review your customer programs and evaluate your loyalty KPIs. Get motivated to improve your customer loyalty scores with these customer-centric quotes!
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The [Employee] Happiness Project
By: Kathryn Calderone | ![The [Employee] Happiness Project](https://custom.cvent.com/1821B66774B44496B086C9EBE21D619A/pix/10d614a0e7cf4dbe82412f6f8a2aaf36.jpg) | Gretchen Rubin, author of the bestselling book The Happiness Project, recently sat down with OPEN Forum contributor Barry Moltz to talk about her experience learning to make her own happiness. Happy employees are more productive, better leaders, more creative and team players. Here are seven lessons you can apply to your organization.
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Maximizing Value in Open-Ended Questions
By: Greg Timpany |  | The quality of the data we analyze in consumer or B2B marketing research is a direct function of the quality of the questions we ask. Nowhere is this truer than with open-ended questions. These three best practices will help you improve the quality of open-ended comments.
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7 Ways to Improve Customer Relationships
By: Kathryn Calderone | Have you ever made a buying decision based on the reviews section on a consumer site? Chose a restaurant after perusing Yelp for a few minutes? You're not alone. Find out why consumers and businesses need to be aware of the impact of reviews on brand awareness and affinity.
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Perceptions Are Not Always Reality in the Classroom
By: Sarah Bohnenkamp |  | Trainers are often asked to provide assessments (your perceptions) of staff's ability to do perform. I'm sure you've heard "perception is reality," but this is only true in some cases, and as a trainer it doesn't apply to your perceptions. These two stories explain why.
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Respecting your Panelist's Time
By: Greg Timpany |  | Time is one of the many resources we can never recoup. As such, we should hold our respondent's time in the utmost priority. This level of respect is often pushed when trying to garner completed responses for your latest survey project.
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