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Popular Blog Posts |
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How Much is your Customer's Voice Worth? |
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By: Greg Timpany |
A good customer experience is worth its weight in gold. As consumer and B2B market researchers we know this and it is our job to share the word with colleagues in other departments. Two recent experiences reminded me of the importance of post-event satisfaction measurement.
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34 Ways to Increase Customer Survey Response Rates |
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By: Sherrie Mersdorf |
Have you had success with survey response rates so far this year? As we approach the end of 2013, it's a good time to remember we can always do better. Check out those rates and then scan this list to see if you're doing the very best you can to get the feedback you want.
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Using Research to Maximize Success |
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By: Greg Timpany |
There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet knowledge of the market will always be key.
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The 411 on Survey Chapters |
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By: Cvent Client Services |
New feature! Survey Chapters allow you to organize related questions and pages into designated units or blocks that add more structure to your questionnaire, instead of forcing respondents to go through page after page of random questions. Improve your surveys right now.
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Cleaning House |
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By: Greg Timpany |
A good cleaning in spring and fall is in order. This goes for your house and your surveys. Has your list of surveys grown longer and longer? Periodically you'll need to thin out that list and online survey platforms, such as Cvent, offers you several ways to do that.
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5 Customer Service Lessons from United |
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By: Sherrie Mersdorf |
Sometimes, we have to look outside the organization for new, creative, and effective ways to improve our processes. Customer service is no exception, as there is gold to be found out there. On a recent trip, I chose to look to the skies for inspiration.
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Autumn Trees Remind Me of Branching Survey Logic |
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By: Greg Timpany |
A survey can be viewed as a tree turned upside down. As the respondent passes through the initial screening and meets the criteria for the survey, then they can be slotted into different paths within the same survey (branches). This is where branch logic enters the picture.
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