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| In This Issue |
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The Mathematics of Customer Satisfaction
By: Kathryn Calderone |
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Customer satisfaction is often considered to be a fairly soft measurement, relying on such markers as client feelings and industry leanings. But Zack Urlocker, a guest contributor for Forbes, has provided an interesting formula for quantifying all of this data.
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Developing Personality Profiles for Messaging Strategy
By: Greg Timpany |
Our unique personalities are a trait that can be leveraged by marketers, for consumer, and to a lesser degree, B2B marketing. It is also a critical piece of the creative strategy we employ when building customer retention marketing programs.
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27 Ways to Always Deliver Excellent Customer Service Experiences
By: Sherrie Mersdorf |
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Recently, Be Kind to Humankind Week reminded us of some of the ways we can deliver memorable, and excellent, customer service to our customers. As a reminder, here's an essential list. You may want to laminate it!
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Being Dynamic: 4 Ways to Improve the Respondent Experience
By: Greg Timpany |
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Making your survey dynamic is one of the easiest ways to engage the respondent and make his or her experience more memorable because engaged respondents are more apt to provide robust opinions and complete the survey. Are you ready to bring the "dynamic" to your surveys?
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Harnessing the Power of Social Media
By: Kathryn Calderone |
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Hopefully by now we're all aware of how important social media can be to when we market a product or idea to a large audience. But did you also know how much social media can affect the research process? Find out how to harness this "power" and put it to use right away.
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The Whys and Why Nots of the Purchase Process
By: Greg Timpany |
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There is a slate of reasons why consumers would exchange their resources for yours, but there is an equally long slate of reasons why they would not buy. This is the dark side and is exactly where marketing researchers should spend more time analyzing the data.
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5 Things Apple's Training Manual Can Teach us About Happy Customer Experiences
By: Sherrie Mersdorf |
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We can all agree Apple does Customer Experience well, after all, they've spent quite a bit investing in the retail experience. But what is it exactly, that sets them apart? Here's a list things Apple does so well, that others may want to start following suit...right now.
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