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| In This Issue | {%IF:EVALUATE(ExampleContactType) NOT EQUAL_TO "CLIENT"%} {%ENDIF%} {%IF:EVALUATE(ExampleContactType) EQUAL_TO "CLIENT"%} {%ELSE%} {%ENDIF%} |  |  |  |  | | Sign up for Training | Learn how to effectively use the Cvent Web Surveys tool. Whether you need a refresher on creating and managing surveys or accessing reports and building presentations, we have a training class for you.
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10 Ways Customer Service Reps Anger Your Customers
By: Kathryn Calderone |  | A recent survey polled 6,000 adults on what store had the worst customer service and why. While the first half of that questionnaire would probably be beneficial for big box stores, the reasons for the choices are most telling for the rest of us. Check out the list here.
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Patterns in the Data
By: Greg Timpany |  | Survey data analysis has been known to generate tables of output, the sheer volume becoming cumbersome and overwhelming. It's times like these, especially if you are developing a report for senior management consumption, to get creative and tell the story visually.
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Quantifying CRM ROI
By: Kathryn Calderone |  | After analyzing numerous case studies over the past three years, Nucleus Research came up with some pretty impressive numbers to quantify the effect certain marketing and management investment decisions can have on a company. Bottom line: CRM is a "high yield investment."
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Sticking to Your Intentions
By: Greg Timpany |  | In today's fast paced world it's all too easy to fall into the trap of marching forward without taking time to consider the direction we need to go. As researchers, we need to be clear in our intentions and stay focused on providing results that meet our exceed expectations.
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Momentary Detours
By: Greg Timpany | Quality is as quality does (to paraphrase the line from the movie Forrest Gump). Whether we are measuring quality, customer loyalty, or brand awareness, we need to have an eye out for data quality. See how careful survey construction will help you achieve your goals.
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The Time Warp & Survey Design
By: Greg Timpany |  | Let's do the time warp again! How does this relate to survey questionnaire design? Time is one asset we can never get back, so be conscious not only of the time it takes respondents to complete our surveys, but also the types of items we employ in our questionnaire design.
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Surprising and Delighting
By: Greg Timpany | To surprise and delight should be the goal of all marketers. As a philosophy bound to increase customer satisfaction and ultimately lead to increased customer retention and quite potentially enhanced profitability. As researchers, we should apply this practice as well.
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