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Build a Social Media Strategy that Gets Results in Six Steps
By: Sherry Cummins |  | You finally earned buy-in to create a social media program with your thorough research and professional presentation to upper management. Those efforts are just the beginning! Find out in six easy steps how to build your program strategically for the best results.
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How Are You an Expert? Make Your Venue an Industry Thought Leader
By: Sarah Vining |  | After recent scandals about loosely spent money on a conference, it's no surprise the meetings industry is changing. But, scrutiny on business travel budgets will have a positive effect on meetings-focused venues. Learn how to position your venue to gain more group business.
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3 Things Meeting Planners Really Want from Their Hospitality
Marketing Partners
By: Dede Mulligan |  | Have you ever wondered how a meeting planner's mind works? Why they chose a particular property? How you can win more business from them? While it's not rocket science, there is a methodology to the way planners think. Here are the top three needs of your typical planner.
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Are Internet Leads Wasted on Your Hospitality Marketing Staff?
By: Dede Mulligan |  | Forbes tested over 10,000 companies in 15 different secret shopper studies over the last five years by having individuals fill out on a company's website their real phone number and email address in order to track how fast someone would contact them. Read the gory details.
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The ABCs of CVBs Using Incentives to Increase Group Business
By: Sherry Cummins |  | CVBs are using incentives to increase the interest of groups who have never had a meeting in their location and to boost business during the off season. The approach to offering incentives is as unique as the cities and groups themselves. Find the right mix for your CVB.
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Seven Gold Medal Lessons for Selling Group Business Like a Champion!
By: Sherry Cummins |  | The Olympics may be over, but there are still valuable lessons to be learned from the London Games. Behind the glory of each competitor lies a strategic plan for success. There are many examples that can be applied to your own quest for selling group rooms like a champion!
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Social Media's Ever Changing Players: Helpful Hints to Stay Ahead
of the Curve
By: Dede Mulligan |  | Exasperated with the ever changing face of social media? First, there were the big three: Facebook, LinkedIn, and Twitter. Once you learned those, enter Google+, Google+1, and Klout."What?!?" Yes, these social channels are all important, so here is a brief tutorial.
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