July 2013 - Group Business Now
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Group Business Now
 
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                                            LinkedIn Best Practice LinkedIn Best Practice: Exporting Contacts
By: Valarie Sparks
LinkedIn has changed the way professionals network with one another, but there's still room for some old-school planning when it comes to managing your professional network: the back-up plan. Exporting your contacts is a essential, and here's the best way you can do it.
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Unique Marketing Strategy How One Destination and Its Hotels Used Instagram for a Unique Marketing Strategy
By: Jennifer Juergens
You’d think Australia’s qualia, named Best Resort in the World by Conde Nast Traveler Readers’ Choice Awards wouldn’t need help in the marketing department. But you'd be wrong. See how their marketing department's limited budget spurred them in an exciting new direction.
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Group Business Marketing Best Practice Group Business Marketing Best Practice: The Planner Perspective - Reports
By: Cvent Client Services
Our best practice tip this month focuses on showing you how to run planner reports within your supplier account in order to better visualize your final proposal presentation to the buyer. Find these planner reports under the Suppliers & Responses section link of an RFP.
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5 Hospitality Writing Styles Used by the Pros 5 Hospitality Writing Styles Used by the Pros
By: Junvi Ola
Copywriting used for marketing a hotel or marketing a destination is both an art and a science. Here are five types of writing formulas and styles that businesses frequently use to reach their audiences. Experiment with them to see what works best for your property.
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                                            5 Must-Haves In Your Twitter Tool Belt 5 Must-Haves In Your Twitter Tool Belt
By: Valarie Sparks
There is quite a bit of intimidation surrounding Twitter. The look on a hotel sales professional's face when I suggest implementing a Twitter strategy is priceless. Find out how simply a basic understanding of Twitter can help you better achieve your business goals.
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Make sure your hotel doesn't under-deliver Make sure your hotel doesn't under-deliver because the website over-promises
By: Sarah Vining
Each hotel brand is unique, which leaves plenty of room to make a mark and differentiate from others. But glorifying the hotel environment on social channels and the web to increase group business or leisure travelers is common, and frequently ends with unsatisfied guests.
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Is your Cvent profile a big mess or a great success?
Is your Cvent profile a big mess or a great success?
By: Valerie Carboni
When beginning your Cvent profile update, the two big marketing questions you should ask are 1) What is my property profile doing to catch the eye of the planner? and, 2) How is my property profile stacking up against the competition? Unsure about the answers? Read on.
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