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Are Meeting Industry Tradeshows Worth the Investment?
By: Karen Brost |  | It's no secret that it takes a significant investment in time and money to exhibit at meeting industry trade shows (or any trade show for that matter). So that begs the question...are these trade shows worth the investment in this economy?
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4 Email Tips for Increasing Survey Responses
By: Sherrie Mersdorf | Last month, I shared 5 steps for implementing a feedback program to capture insights that will increase room block reservations and improve the effectiveness of your advertising for group travel by better understanding your meeting and event planners. Every successful feedback program relies on data that can be trusted. It's hard to trust data if your response rates are in the single digits, and if your management team doesn't trust the results of your feedback efforts, they're likely to ignore your research findings.
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Smart Scanning: 6 Savvy Hotels Using QR Codes
By: Laura Wilson |  | In the first article in our Smart Scanning Series in hospitality marketing, I shared a few ways to start incorporating this growing trend into your hotel marketing mix. But the resounding response from our readers was—show us some real life examples!
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3 Ways a Copyeditor Can Win You More Group Business
By: Donna Kastner | Some people are writers, while others would best be described as people who write. There's a difference. Professional copywriters are constantly studying their audience AND perfecting their craft. Those with strong command of the travel, hospitality marketing, and group meetings business choose their words wisely. These wordsmiths know how to power up hotel marketing headlines to get event planners to take notice and take action.
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4 Tips for Delivering Extraordinary Group Meeting Experiences
By: Karen Brost |  | What do some of the world's top hotels do to stay at the top of their hotel marketing game? A recent article in HotelNewsNow.com featured interviews with a number of hoteliers whose properties ranked high in Conde Nast's Readers' Choice Awards for 2011.
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Filtering the Social Media "Noise" to Find the Gems
By: Donna Kastner | In today's Internet revolution, event planners are becoming more and more vocal on Twitter, LinkedIn, Facebook, and any number of other web channels. They're also collaborating and brainstorming publicly with colleagues. Many are pleading for specific things. Things YOU can help them address. Are you listening? I mean, REALLY listening? Invest just a little time to learn what's top-of-mind for event planners and you can leverage this insight to differentiate your proposals and talking points.
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Cvent Supplier Network Best Practices: Activating Seasonal Images
By: Cvent Client Services | This month's best practice for group travel advertising is about the ability to temporarily activate photos in your image library to keep your Cvent hotel profile in sync as the seasons change. When it gets cold outside, we dig out the heavy winter coats from the closet, it's a good idea to think about how you want your property to be seen in the different seasons as well.
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