In this Issue:
Common Survey Pitfalls: Define First, Ask Later
Popular Blog Posts
Are Employees Ruining Customer Survey Results?
Do You Need All That Data?
7 Steps to Prepare Data for Analysis
Survey Reminders are a Must for Increasing Responses
Survey Best Practices: Please Select All That Apply
7 Tips For Finding and Using Secondary Data
Advice for First-Time Surveying
Social Media and its Promise as a Customer Listening Tool

Common Survey Pitfalls: Define First, Ask Later
Always put the definition before the question, never the other way around. Most respondents assume they know what you're asking, stop reading and mark their answer choice. This means they're not answering the question you asked, they're answering the question they think you asked.

Are Employees Ruining Customer Survey Results?

Collecting quality results from your survey program should be critical to you - chances are it's critical to customers who expect you to continually improve your processes. If your reps ask customers to give them a specific score on customer questionnaires, you're not collecting reliable data. Read more

Do You Need All That Data?

Do you need all the data you collect? Chances are, you don't. If you ask yourself these four questions you'll save a lot of time by not collecting unnecessary data. Read more

7 Steps to Prepare Data for Analysis

Generating data that can ultimately be transformed into knowledge takes a lot of up-front work. But you're only getting started! Once we collect the data, we need to start the grunt work of data preparation. Read more

Survey Reminders are a Must for Increasing Responses

We live in a hectic culture where personal and business inboxes receive hundreds of emails per day. The chances of an email getting overlooked is very high. Reminders have the potential to dramatically increase your response rates. Read more

Survey Best Practices: Please Select All That Apply

Like any question type, there are several best practices that go along with the Multiple Select (or Select All That Apply) question type. Read more

7 Tips For Finding and Using Secondary Data

Take a step back and think about what you already know based on existing information. By using secondary data, your research projects are more efficient, cost-effective and useful. Read more

Advice for First-Time Surveying

Many of those who are new to creating surveys worry about collecting enough responses. How can you write questionnaires that reduce survey abandonment? Read more

Social Media and its Promise as a Customer Listening Tool

With social media still in its infancy, a lot of us are still trying to figure out how to best use these platforms as a method for collecting customer insights. Wide spread adoption (and acceptance) as well as other factors have been preventing our listening from gaining greater traction as a quality research tool. Will social media live up to its promises?

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