May 2013 - Group Business Now
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Prime Real Estate on a LinkedIn Profile Prime Real Estate on a LinkedIn Profile (III of III Part Series)
By: Valarie Sparks
If your LinkedIn Summary section focuses on your quantifiable results, you’re not utilizing LinkedIn as a resource, but as a resume. In the final entry of a three part series, see how to take advantage of location, location, location on your profile and reap the rewards.
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Creative Coffee Breaks Creative Coffee Breaks: How Hotels Are Adding Value to the Meeting (Part II)
By: Jennifer Juergens
Coffee breaks don't have to just be a series of humdrum moments during a long day. Hotels are coming up with creative “coffee breaks” as a great selling tool for their properties. Many like to involve their attendees as much as possible. Ready to wake up your coffee breaks?
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Brilliant Ways to Tackle Bad Reviews Brilliant Ways to Tackle Bad Reviews
By: Junvi Ola
Your former hotel guests are talking about you. And, future guests are listening in. Travelers love writing reviews and whether glowing or crummy, they are golden opportunities in your hotel marketing strategy that allow you to shine or stumble. Here's how to shine!
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Group Business Marketing Best Practice Group Business Marketing Best Practice: Manage Your Account Through the Overview
By: Cvent Client Services
Do you ever feel like you are just going through the motions with online RFP channels? Do you even know if you are taking advantage of the technology in front of you? Now you can be sure by taking advantage of the helpful guidance in the Venues Overview section. Read on!
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Is Your Hotel Blog Putting People to Sleep? Is Your Hotel Blog Putting People to Sleep?
By: Junvi Ola
A blog should be one of the most captivating hospitality marketing strategies. But, marketing a hotel with your blog can get tiresome. Here are nine writing tips to make sure you're not running out of steam, resorting to boring posts, and putting your readers to sleep.
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Amazing Tips to Get Media to Visit Your Destination and Hotels Amazing Tips to Get Media to Visit Your Destination and Hotels
By: Sarah Vining
Whether you’re planning a familiarization (FAM) tour or marketing an event, there can be a lot of gray area for a non-traditional public relations team at a CVB or hotel. Here's some sound advice on how to build a marketing strategy to attract the press to your destination.
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Employee Engagement: The Key to Winning More Group Business
Employee Engagement: The Key to Winning More Group Business
By: Sherrie Mersdorf
Here's two stats: 50% of employees are characterized as passively engaged or actively disengaged and it costs $57,000 to onboard a new employee. It’s critical that your employees are engaged because satisfied employees directly correlate to satisfied guests and clients.
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