October 2014 - Group Business Now
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Group Business Now
 
Popular Articles
 
Damage Control 101 Damage Control 101: How to Turn a Planner's Worst Nightmare Around
By: Sherry Cummins
The horror flick "I Know What You Did Last Summer" is about a group of friends who are haunted by a past choice. If your hotel mishandles an event, the event planner could come back to haunt you with a bad recommendation or lack of repeat business. Here's how to avoid it.
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How Heightened Emotions Generate Higher Hotel Revenue How Heightened Emotions Generate Higher Hotel Revenue
By: Junvi Ola
When it comes to return business and positive word-of-mouth buzz, emotions matter. In fact, guests' emotional needs account for 70% of their overall experience. Here are five ways you can ensure guests form an emotional connection to your hotel and return in the future.
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Why Now is the Time to Become Cvent Supplier Certified Why Now is the Time to Become Cvent Supplier Certified
By: Josh Davis
School is back in session, but don’t worry, we've condensed a career's worth of group business knowledge into a few hours of training. Get Cvent Supplier Certified and learn how to start enhancing your marketing, increasing your RFP volume and winning more group business.
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4 Secrets to Filling Rooms During Slow Periods 4 Secrets to Filling Rooms During Slow Periods
By: Junvi Ola
Whether you're a small boutique property or an upscale resort chain, all hotels have to endure days, weeks, and even months when vacancies out number occupancies. Here are some secret marketing tactics to help give your property's reservations a boost during slow periods.
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The Truth About MiFi in Hotels: Why I support Marriott The Truth About MiFi in Hotels: Why I support Marriott
By: Dede Mulligan
The FCC issued a decree forcing Marriott International to pay a $600,000 fine for blocking hotspot technology used by attendees and exhibitors at their hotels in Nashville, TN. This case will have a profound effect on hotels, conferences and conventions centers. Here's why.
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The Must-Have Hotel Amenities to Win Guests' Hearts The Must-Have Hotel Amenities to Win Guests' Hearts
By: Dede Mulligan
It's the little things that matter to hotel guests, meeting planners, and event attendees. These small amenities keep everyone staying at your property happy. They increase loyalty and help spur glowing reviews. Find out what amenities have the biggest impact on business.
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The Top 5 Emerging Hospitality Marketing Trends of 2014
The Top 5 Emerging Hospitality Marketing Trends of 2014
By: Junvi Ola
What's driving guest loyalty? Which trends are rapidly gaining traction in the hospitality industry? How can you increase your group business? A recent study pinpointed five ways you can stay ahead of the competition and embrace the next big thing in hospitality marketing.
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