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Popular Blog Posts |
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3 Tips for Achieving the Right Balance in Questionnaire Design
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By: Greg Timpany |
There is a time when we as consumer and B2B market researchers have to step back and remind ourselves to keep it simple. This was brought to my attention by the recent spate of political campaign signs going up around the area. Find out how to keep your surveys simple.
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Forget About Customer Delight |
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By: Sherrie Mersdorf |
Forget "customer delight?" It sounds counter-productive, but the author of a recent article points out that we should now focused on "customer relief." While the ideas may sound similar, this is a subtle shift in strategy that can help you delivery better customer service.
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Mining 'Out of Office' Messages |
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By: Greg Timpany |
Uh oh: OOO. Don't let these auto-replies to your surveys get you down. There is good information to be found in OOO messages, and it can often can be mined for potential sales opportunities. This work may be manual in nature, but like the mining of old, it can be fruitful.
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4 Easy Ways to Engage your Employees
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By: Susanne Ross |
Employees are a company’s most important asset, so it’s critical that they are happy, engaged and satisfied with their jobs. Research shows that engaged employees significantly contribute to your bottom line. Here are a few helpful tips to create a more engaged workforce.
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Tradeshows and the Voice of the Customer |
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By: Greg Timpany |
Even though fall has officially arrived and summer is a distant memory, there are still many tradeshows on the horizon. while these events are obvious candidates for sales and lead generation, did you know they can also be a cornerstone for voice of the customer efforts?
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10 Tips for Writing Emails that Will Yield Higher Survey Response Rates |
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By: Susanne Ross |
We’ve all been there: you have an email survey you’ve perfected and polished, and are sure that it will have high open and participation rates. Then you push send and...meh. Here are a 10 tips for crafting your survey invitation and reminder emails for better results.
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The Customer Conversation: Setting the Stage for Effective Engagement |
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By: Mike Phillips |
Increasingly, there is a lot of talk about the need to collaborate with customers and have a conversation that leads to mutual benefit. Click the link for a few thoughts about how to create an environment for effective customer conversations that will benefit both parties.
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